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Nightwish and the Social Media


Fugazi

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Historically, public relations have arguably been a weak spot for the band. Things have improved now that the PR is being managed by Equation Music, a communications company.

Anyway, the band have pulled an interesting move by diverting their Facebook fan interaction to a page separate from their main page:

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Wanna stay up to date with major Nightwish news? 📰 We just launched our official Facebook fan group! We'll only post major news here so you can stay up to date without missing anything! 🔥

And the new fan page mentions:

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Welcome to our official Facebook fan group!

We will post major news here only. If you decided to enter your e-mail, you will also receive these posts in your mail.
Check out the rules to make sure to keep this is a civil and friendly place! Breaking the rules can lead to getting banned.

Having an official fan page is not a big deal. But posting news exclusively on the fan page instead of the main group page is unusual.

In the light of the recent Finberg announcement, my take is that NW want to put a distance between their official channels and any controversial fan discussion that may flare up occasionally. Having fan reactions happen on a separate page distinctly labelled as a FAN page may help with the legal consequences of the occasional incendiary fan opinions and having to moderate the stuff 24/7. I could be wrong, but there's something about the timing of this announcement.

So what content will remain on the official band page?

mindblown.thumb.jpg.83d103cb51b1091f95514e46afff49e5.jpg

🙄

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  • 8 months later...
On 10/18/2020 at 2:23 PM, Fugazi said:

Anyway, the band have pulled an interesting move by diverting their Facebook fan interaction to a page separate from their main page:

It would seem that the band management have completely forgotten about this project, as the fan page hasn't been updated in months. In the mean time, news items are still being posted on their main FB page.

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  • 5 months later...

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